AURALEE

Auralee means “ The Lands That Lights Up”. In the words of founder Ryota Iwai : “I didn’t want the brand’s name to be too dramatic or meaningful. I definitely would’ve been uncomfortable naming the brand after myself. Each collection starts with an extensive research of the best high-quality raw materials and yarns, sourced in Japan and all over the world. This is followed by the design and development of original fabrics: Making the most of their nonpareil quality and value, and giving each collection a unique flavor and a distinctive character.